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| Conveniently located at all Grant Park summer
festivals, Bank One
Bike Valet offers a fully-staffed, secure paddock for festival-goers
to drop off their bikes free of charge, thus raising the bar
for bicycle service in Chicago. (Brian Kafel photo) |
The 'Bikeracker Suite' Raises the Bar
for Service
Meeting and creating demand for
secure parking
By Paula Levin
One of my mother’s friends asked me what I was doing these
days, and when I told her I was a bike valet, she seemed puzzled.
Since not many people are familiar with the concept of riding a
bike around instead of driving a car, let alone having a secure
place to park a bicycle, I’ve gotten used to the perplexed
look I get when I talk about my summer job.
Interestingly, her puzzlement came from a phonetic misunderstanding
rather than sheer ignorance or confusion.
“Bike ballet?” she asked.
I laughed as I pictured ballerinas in toe shoes, leaping and turning
with tutu-outfitted bicycles in their arms. And then I realized:
while being a bike valet is not nearly so graceful or rich with
history (yet), it isn’t entirely unlike a ballet, either.
After all, there is a costume (Bank
One/Bike One T-shirt) and a set (barricades, bike racks, banners,
etc.). There is a dance that we do — a predictable movement
of ticket stubs through hands and bicycles toward and away from
racks — and there is an audience watching and, sometimes,
participating.
The audience consists of the hundreds of cyclists that take advantage
of the service on a given day, including, for instance, those whose
bikes filled up the lot on July 2, during Taste of Chicago, as well
as those whom we had to turn away. And then there are those who
request services we do not provide: renting bikes, guarding blankets/coolers/chairs/babies
(just joking about the babies), parking motorcycles, etc.
Turning people away during Taste of Chicago was a bittersweet experience.
On one hand, it meant that hundreds of people rode their bikes to
the festival, knew about the program, and saw the value of parking
their bikes at the Bike Valet rather than locking their bikes elsewhere.
On the other hand, it meant that we were failing to provide a good
service to all who wanted it.
Upon closer examination, the disappointment and frustration of
those we turned away reflects a couple of things. First, cyclists
can sometimes be just as impatient as car drivers. Second, and more
importantly, due to theft and arson, bicyclists prefer not to leave
their bikes unmonitored. Additionally, when cyclists lock their
bikes to a rack, sign or tree, there is not a safe and easy way
to leave their belongings behind.
Many asked us, “Well, where’s the other valet?”
to which we replied, “We’re it. We’re the only
one.”
We could encourage even more people to ride their bikes as a primary
means of transportation if we could expand on the Bike Valet program.
Think about it: frequent, abundant, safe and convenient storage
and parking for bicycle users.
Maybe the “bike ballet” is a hotter ticket than we
have thus far imagined.
Encore, please!
Paula Levin is a Bank One/Bike One Bike Valet Parking attendant
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