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Take Two Wheels and Call in the Morning 'The Thought of Exercise Made Me Cringe' Commuter Shows How to Lose 90 Lbs Life-Changing Bikes Given Away 'Viral' Campaign Seeks to Get People Talking About Bad Driving |
'Viral' Campaign Aims to Get People Talking
Some are offended, others laugh out loud. The dark humor of Bob Fuller’s Roadside Memorials always gets a response. That is by design. Derek Sherman and Jimmy Olson of the advertising firm Energy BBDO volunteered to create a marketing campaign that got a message to drivers about slowing down and paying attention. The challenge they faced was that reckless and inattentive drivers are the last ones who want to hear a safe driving message. Bob Fuller was the solution. Blow their minds with an outrageous service for unsafe drivers and the safety message hits them in a surprising way. The true test of Bob Fuller’s merit will be buzz. Can our little viral campaign crack the saturated Chicago market and get people talking about traffic danger? We want to do something about the 80,000 traffic deaths and injuries that happen every year in Chicago and the suburbs. Can we get anyone to notice? Can we get anyone to care? Bob Fuller is our first barrage. We want the public and their leaders to want to do something about traffic danger.
It takes resources to do the things that work. Traffic-calming street design, speed enforcement and marketing better driver behavior won’t happen without appropriate public outrage. Bob Fuller is hiring. Will you be on his sales force? The pay is terrible but the benefits are saving the lives of people you love. Here’s what you can do: - Pass out business cards. Put them on cars in parking lots. Call us to work with a team or order cards on Bob’s website. - Find events for Bob to speak - Get banner ads placed on websites where you have connections. Your webmaster can download a web ad on Bob’s website. - Email people about Bob. Share the link to Bob’s TV spot (see sidebar). - Street installations with sample memorials are powerful. Want to help? If you have other ideas for Bob Fuller let us know. Call 800-606-CARE and leave a message for Bob, or write to drivewithcare@biketraffic.org. Randy Neufeld is coordinator of the Healthy Streets Campaign
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