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Store owner gets employees to bike
By Aimee Toren
David Eenigenburg knows biking is good for business. Since
opening his Trek
Bicycle Store in Schererville,
Indiana, he’s been on a mission to get more employees
to bike to work.
“The coffee pot goes unplugged for weeks. Biking to work
is better than a cup of coffee – people walk in refreshed,
productivity’s up, it’s a friendly atmosphere,”
David said.
Here are five of David’s strategies for encouraging bicycle
commuting that any business can try:
#1. Offer incentives. David gives his employees
$5 every day they bike. By peak season, 60 percent of his employees
were biking.
#2. David sets an example. He bicycle commutes
six miles each way every day. Now his general manager and service
manager also bike.
#3. Bicycle-friendly facilities take money, but David
says it’s worth it. “Employees like that a
business cares enough to put showers in.” His store has ample
bike parking, showers and a locker room.
#4. David is a strong believer in bicycle commuter education.
He posts information on the website and around the store and talks
about bicycle commuting in staff meetings.
#5. Encourage employees. David’s service
manager, Bill Zellers, commutes eight miles to work by bike every
day since October. Now he says it’s a habit. What got him
hooked? “Just encouragement,” Zellers said.
Aimee Toren is a Bike Traffic contributor.
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