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Engaging Women and Diverse Ethnicities
By David Callahan
The surest sign of Chicagoland Bicycle Federation’s success
is the number of people riding bicycles. 
More cyclists help create Healthy Streets. The moment someone begins
riding a bike, a street’s health begins to recover. For starters,
riding a bicycle has an immediate, positive effect on a community.
It conveys a message that all are welcome -– indeed, belong
– in traffic, and it demonstrates how easy bicycling really
is. Bicycling – like walking – also humanizes traffic,
causing motorists to re-evaluate how they drive.
There also is a macro benefit that CBF cultivates. Our work is
to boost the numbers of bicyclists in the region and to represent
these individuals as a constituency with specific needs –
improvements that result from partnership with local and state governments.
Each rider represents a demand for the services and improvements
that CBF pursues. Through bicycling, each individual adds hers or
his voice to this effort, bringing the streets and trails they ride
to the attention of transportation policy-makers.
Demand is political power. But we’re only partially successful
unless we cultivate proportionate demand for
Healthy Streets from all communities and ethnic groups, among
men and women equally. In the 2006 Top 10 Initiatives, we recommit
ourselves to the task of getting more women and people of diverse
ethnicities to make bicycling a regular part of their lives and
to energize them as constituents in the Healthy Streets campaign.
Doing so strengthens our cause because it makes our voice universal
and draws policy-makers’ attention to more neighborhoods and
routes.
Of CBF’s 5,000 members, 62 percent are male; 84 percent of
all members are white and 2.7 percent are black. By contrast, the
U.S. Census shows that in the Chicago metropolitan area, women make
up 52 percent of the population, and African-Americans comprise
19 percent of the seven-county region’s population.
So what is being done?
CBF attempts to build diversity recruitment into all aspects of
its work. Three of our Top 10 Initiatives (Go Healthy!, Build and
Ride, and Sunday Parkways) are based on direct interaction with
Hispanic and black communities, with equal outreach to males and
females of all ages.
CBF’s community liaisons engage specifically with Hispanic
and black communities to promote bicycling in diverse neighborhoods.
These liaisons use CBF as a clearinghouse to facilitate cooperation
among people with shared interests and to lay ground for coalition-building.
For example, CBF is working to ensure that Southland municipalities
that have black populations are part of the constituency to bring
the Cal-Sag Trail into being.
CBF strives to develop leadership roles for women and black and
Hispanic members. Hiring women and people of color and diverse ethnicities
also is a top priority for CBF staff.
At the Annual Member Meeting in October, CBF staff and board members
heard a great deal of interest in Initiative 5. Diversity is a value
in which we all have a stake. Please join in making CBF and bicycling
more diverse. Volunteer your thoughts, your time, your skills, and
please support CBF with a year-end contribution.
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