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It’s
a fact: About 1,000 American bicyclists die in crashes each year—and
around three-fourths die from head injuries. Hundreds more suffer permanent
brain damage. Many of these are experienced, careful riders—maybe just
like you. And most of these head injuries can be prevented with bike helmets.
You say a helmet’s too much of a hassle? It’d make your head sweat? Give you “hat head?” It’s too expensive? You’d look like a geek? Think how good these sayings would look on your gravestone.